
Customer Churn Prediction Model
Advanced ML model to predict customer churn with 92% accuracy, helping reduce churn by 18%.
Project Overview
Developed a comprehensive customer churn prediction system using ensemble machine learning techniques. The model analyzes customer behavior patterns, transaction history, and engagement metrics to identify customers at risk of churning.
The solution combines multiple algorithms including Random Forest, XGBoost, and Neural Networks to achieve superior prediction accuracy. Feature engineering was performed on over 200 customer attributes, with automated feature selection reducing dimensionality while maintaining model performance.
The model is deployed in production with real-time scoring capabilities, enabling the customer success team to proactively engage with at-risk customers through targeted retention campaigns.
Key Features
- Real-time churn probability scoring for all active customers
- Automated feature engineering pipeline processing 50+ data sources
- Interactive dashboard for customer success teams
- A/B testing framework for retention campaign optimization
- Model monitoring and drift detection system
- Explainable AI features showing key churn drivers for each customer
Technologies Used
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Project Details
Client
Personal Project
Timeline
4 months (Q1-Q2 2023)
Role
Lead Data Scientist
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